Brand identity for Dr. Jena Gatses' personal brand. Certified PT, DPT, LMT, SFMA, CSCS. Putting the grit with the glam, her clients consisting of celebrities, CEO’s, professional athletes from NFL, NBA, MLB, Boxing, NHL, UFC, USA Cycling, X-Games and Motocross.

Dr. Jena loved infinity symbols and wanted to incorporate it into the design somehow, so I created a logomark that blends both the initials D & J with the infinity symbol, that works at any scale.

The contrasting font weights for this brands workmark represents the two sides of Dr. Jena; the doctor and the bad ass.