Brand Identity for Dr. Jena's practice. Nicknamed "Jena's House of Pain," by her clients, the name stuck and now has an identity of its own. Dr. Jena wanted something relevant to her practice but also grungy, so we went with a textured, anatomically correct skull with slight embellishments to the eye sockets making it a bit more menacing.

For the wordmark, I created custom gothic style letters to pair with our gritty textured skull., that lean more to the elegant side so the brand didn't come across as too spooky.